Day: 15 février 2019

Interscope EVP: streaming spurs creative exploration in hip-hop / R&B signings

The current popularity of hip-hop and R&B on music-streaming services is enabling labels to sign more artists, and thus take more creative risks, according to Nicole Wyskoarko, EVP of urban operations at Interscope Geffen A&M.
“This is an amazing time to be in urban music. We’re able to really monetise urban music on a scale that we never have before: not that I’ve seen. And we also have the metrics to support it as well,” she said in a keynote at the FastForward conference in Amsterdam.
“In the past, it felt more niche, and now it feels like it truly is pop music, as far as popularity is concerned… It’s an exciting time, and it’s also exciting with the deals. We’re signing so many acts,” continued Wyskoarko.
“I feel like we get to really explore what urban music is, because there’s so many more artists we can work with now. Because financially it justifies it. We can sign an artist like Summer Walker, that’s R&B but maybe left-of-centre. Another artist called Ari Lennox. Or Juice Wrld.”
The post Interscope EVP: streaming spurs creative exploration in hip-hop / R&B signings appeared first on Music Ally.
Source: Music ally

AI fake-text generator may be ‘too dangerous’ to release

We’ve been writing and thinking about artificial intelligence (AI) creativity in the context of music for a while now. There’s a fascinating story at the moment about another facet though: AI’s ability to write news stories and fiction. Nonprofit research company OpenAI has created a new AI model called GPT2, which is (according to the […]
The post AI fake-text generator may be ‘too dangerous’ to release appeared first on Music Ally.
Source: Music ally

Report: Snap will pay up to $50k per episode for Snapchat shows

Snap is one of the companies commissioning original short-form video ‘shows’ for its platform. News site Digiday has some good gossip about the numbers involved in Snapchat commissions. “Snap is offering to pay companies $40,000 to $50,000 per episode for original series to premiere on Snapchat, according to four entertainment execs with knowledge of the matter,” it […]
The post Report: Snap will pay up to $50k per episode for Snapchat shows appeared first on Music Ally.
Source: Music ally

Brit Awards reveal plans for digital activations next week

Next Wednesday is the Brit Awards, the flagship annual awards show for the British music industry. It’s fair to say the organisers are leaving no stops un-pulled out when it comes to the digital activity around the event. There’ll be a live stream on YouTube of the show to viewers outside the UK, fronted by […]
The post Brit Awards reveal plans for digital activations next week appeared first on Music Ally.
Source: Music ally

Pitch imperfect: ‘This process of trying to get on playlists is becoming borderline farcical’

Playlists continue to grow in prominence (within the music-streaming world) and importance (for artists looking for their breakout moment). So what are the latest trends that artists, managers and labels should be thinking about and responding to? A panel at the FastForward conference in Amsterdam today explored them.
The panelists included Aditi Arora, director of product management at Gracenote; Catherine Lückhoff, CIO at Swipe iX; and Darren Hemmings, managing director at Motive Unknown. The moderator was Poppy Reid, managing editor at The Brag Media Group.
The post Pitch imperfect: ‘This process of trying to get on playlists is becoming borderline farcical’ appeared first on Music Ally.
Source: Music ally

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