Deezer targets more growth with local focus and ‘humbleness’
Posted on: 7 janvier 2019, by : Stuart Dredge

Music-streaming service Deezer ended 2018 with seven million subscribers: half of its 14 million monthly active users.
CEO Hans-Holger Albrecht revealed the figure in an interview with Music Ally, as he explained how Deezer’s business has evolved since he joined the company in December 2014, at a time when its business was heavily dependent on bundle deals with mobile operators – notably Orange in France.
“Four years ago, 80% of the revenue was telco-driven, of which the majority was coming from France. Now 75% of the revenues are coming from self-pay subscribers, and France is less than 50% of revenues. It’s quite a dramatic shift,” said Albrecht.
The post Deezer targets more growth with local focus and ‘humbleness’ appeared first on Music Ally.
Source: Music ally

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