Day: 11 octobre 2018

Social Strategist & Digital Marketeer (12 month contract) – Sony Music – London

Overview Responsible for devising best in class digital marketing and social media strategies for artists; the setting and achieving of campaign-specific objectives & KPIs; the coordination/creation and upkeep of regularly updated social media strategies and the preparation of reports to inform key stakeholders & strategy moving forward. The candidate will work closely with artists, artist […]
The post Social Strategist & Digital Marketeer (12 month contract) – Sony Music – London appeared first on Music Ally.
Source: Music ally

Genius strikes lyrical deal with Apple Music

The company formerly known as Rap Genius has a new partner. ‘Encyclopedia of music’ Genius has announced a deal to make Apple Music the official music player on its site and iOS app.
Genius’ database of lyrics will be integrated into the streaming service in return as part of the partnership.
“Starting today, Apple Music subscribers who visit Genius will be able to play any song in full right from the song page, simply by signing into their Apple Music account,” explained the company this afternoon.
The post Genius strikes lyrical deal with Apple Music appeared first on Music Ally.
Source: Music ally

Albums in the streaming era: ‘Just think of it as a blank canvas for telling stories’

Streaming is a world of tracks and playlists rather than albums, right? An event in London last night organised by British industry bodies the BPI and ERA promised to explore the role of the album in the streaming era, including some stats and views pushing back on the assumption that it doesn’t have one.
Added spice came from the event’s location: the YouTube Space studio at the heart of a company that the BPI has regularly taken to task over the ‘value gap’ issue. Or as one industry executive muttered to Music Ally on the night: “We’re deep in the belly of the beast!”
That beast is evolving too, though: in his introduction to the event, BPI boss Geoff Taylor admitted that “it may seem a little incongruous that we’re celebrating the album here at YouTube”, before pointing out that albums are still a prominent way that the recently-launched YouTube Music service puts music in front of its subscribers.
The post Albums in the streaming era: ‘Just think of it as a blank canvas for telling stories’ appeared first on Music Ally.
Source: Music ally

Aller à la barre d’outils