Five trends for digital music marketing in 2018
Posted on: 8 octobre 2018, by : Music Ally

There are three pillars for music marketing in 2018: what you do with social media; what you do with digital service providers (DSPs, principally streaming services); and what you do with your own platforms – mailing lists, most obviously, and direct-to-fan sales be it on your own site or something like Bandcamp.
But what are the trends around those three pillars? That’s something we think about a lot at Music Ally, particularly for our fortnightly Sandbox music-marketing reports, and that has influenced the programming for our upcoming Sandbox Summit conference in London. Here are five trends we’d pick out
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Source: Music ally

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