The rise of Indian hip-hop: ‘There’s going to be a huge opportunity…’
Posted on: 6 septembre 2018, by : Amit Gurbaxani

From labels to streaming services to brands, they’re all saying the same things: hip-hop is the hottest independent music genre in India in 2018, and it’s only going to get bigger.
Hip-hop is the fastest-growing genre for streaming service Saavn. Major label Sony Music and indie label Azadi Records are each negotiating deals with more than half a dozen new hip-hop artists. Beer brand Bira 91 wants to double the number of hip-hop gigs it stages annually to 50.
And on Valentine’s Day 2019, Bollywood film Gully Boy, which is inspired by the lives of Mumbai Rappers Divine (aka Vivian Fernandes) and Naezy (aka Naved Shaikh) will open in cinemas around the globe.
The post The rise of Indian hip-hop: ‘There’s going to be a huge opportunity…’ appeared first on Music Ally.
Source: Music ally

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