Universal Music and ESL team up for esports music label
Posted on: 22 août 2018, by : Stuart Dredge

We’ve thought for a while that there’s potential for more partnerships between the music and esports (competitive gaming) worlds. Now Universal Music Group and esports firm ESL are testing the waters.
The companies are launching a joint-venture label, which will sign artists and promote their music across ESL’s esports tournaments and channels. That will include live performances during ESL’s broadcasts, which it says attracted more than 300 million online viewers in 2017.
UMG and ESL are also promising to create “the ultimate destination for gaming and music fans alike” to listen to music associated with ESL’s events around the world, which include the Intel Extreme Masters, ESL One and ESL National Championships.
The post Universal Music and ESL team up for esports music label appeared first on Music Ally.
Source: Music ally

Related Posts

Aller à la barre d’outils