Spotify talks direct artist deals: ‘Licensing content doesn’t make us a label’
Posted on: 26 juillet 2018, by : Stuart Dredge

Spotify CEO Daniel Ek has taken pains to reassure labels that the company’s direct-licensing deals with independent artists should not be seen as a threat to labels, tying it back to Spotify’s ‘two-sided marketplace’ strategy.
“As a platform, we’ve always licensed music from rightsholders both large and small, and we will continue to license music from whoever owns the rights,” said Ek in today’s financial earnings call with analysts, following the publication of Spotify’s Q2 financials.
“The long-term success metrics for this platform is growing the number of creators on our platform… using our promotion, marketing and career-management tools, and the number of artists and labels paying us to use those tools and services.”
The post Spotify talks direct artist deals: ‘Licensing content doesn’t make us a label’ appeared first on Music Ally.
Source: Music ally

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