MQA chief Mike Jbara talks hi-res music and streaming evolution
Posted on: 24 juillet 2018, by : Stuart Dredge

“Up to this point, if you were to summarise the industry’s marketing message around hi-res music, it’s ‘will you pay more for better sound quality?’ That’s a losing marketing message.”
This may not be a surprising thing to say, until you realise who’s saying it: Mike Jbara, chief executive of MQA, the British technology company that’s been playing a big role in the music industry’s drive to establish ‘hi-res music’ in the minds of listeners.
MQA’s technology is being used already by streaming service Tidal, as well as in audio hardware from companies including Sony, Pioneer and Onkyo, and in smartphones from LG and Essential among other companies.
Jbara thinks there’s still plenty of work to do explaining hi-res music to fans though. “Many of the mainstream, mass-consumers you’re trying to message that to don’t know that the digital sound they’re getting from their streaming service is significantly degraded from what they would have listened to on a CD,” Jbara tells Music Ally.
The post MQA chief Mike Jbara talks hi-res music and streaming evolution appeared first on Music Ally.
Source: Music ally

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