Merch Cat launches direct-to-fan merchandise app for live shows
Posted on: 18 juillet 2018, by : Stuart Dredge

Merchandise-management firm Merch Cat has launched a new app, Merch Cat Fan, which it hopes will drive sales of merchandise around live shows – with less queuing involved for fans. The idea is that fans will browse and buy merchandise on their smartphones using the app, then pick it up at shows or have it shipped to them.
The company also hopes the app will become a good way for artists to collect data on their fans when they buy products, rather than just selling them a t-shirt at a stand and hoping they write their name down for a mailing list.
“80% of merch sales take place at live shows vs. web stores, so we designed Merch Cat Fan to capitalise on the excitement that takes hold of fans at live concerts to commemorate the moment, all while removing the things they hate, like waiting on long lines and carrying things around,” said CEO Vanessa Ferrer.
The post Merch Cat launches direct-to-fan merchandise app for live shows appeared first on Music Ally.
Source: Music ally

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