Childish Gambino gets a new summer-themed Snapchat lens
Posted on: 17 juillet 2018, by : Stuart Dredge

Having created the most talked-about music video of 2018 with ‘This Is America’, Childish Gambino is also getting up to some inventive stuff with Snapchat.
Gambino and RCA Records worked with Snap to create a new Snapchat lens based on his song ‘Summertime Magic’, which will be geofenced to 23 cities – starting with Los Angeles, New York and London last Friday.
The lens popped up in Snapchat users’ carousels, offering a clip of the track and an augmented-reality logo, so that fans could share it with their friends (you can see some example snaps here). There’s also a website showing fans when the lens will unlock in other cities, plus a ‘snapcode’ to make it quicker for them to unlock it on their phones if they’re not in one of the specific cities that’s part of the campaign.
The post Childish Gambino gets a new summer-themed Snapchat lens appeared first on Music Ally.
Source: Music ally

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