WMG signs partnership to boost video advertising revenues
Posted on: 4 juillet 2018, by : Stuart Dredge

Warner Music Group has announced a new partnership, with Sony Pictures subsidiary Internet Media Services (IMS), which the label hopes will boost its advertising revenues in some under-monetised parts of the world.
IMS will be managing the ad inventory for WMG’s YouTube channels in Russia, Poland, Spain, Portugal, and all of Latin America bar Brazil. The idea being that IMS can capitalise on “previously untapped potential” in these markets around music videos.
The post WMG signs partnership to boost video advertising revenues appeared first on Music Ally.
Source: Music ally

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