Sendmate generated 53.8% click-through rate for Imogen Heap
Posted on: 28 juin 2018, by : Stuart Dredge

Artist Imogen Heap is heading off on a world tour soon under her ‘Mycelia’ banner – you may remember us reporting on the plans from her launch event in December – and she’s been testing a new tool to let fans know about it.
Heap worked with Sendmate, the messaging tool recently launched by startup Record Bird, to ping fans on Facebook Messenger. The company says that in the first 24 hours, 91% of fans who received the message about the tour opened it, while 53.8% clicked through – figures that have since risen to 95.1% and 55.8% respectively.
The post Sendmate generated 53.8% click-through rate for Imogen Heap appeared first on Music Ally.
Source: Music ally

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