Fitness firm Peloton buys B2B music startup Neurotic Media
Posted on: 28 juin 2018, by : Stuart Dredge

Peloton is one of the highly-valued startups trying to apply technology to the area of fitness, with livestreamed classes that people can pedal along with at home on the company’s customised exercise-bike and app.
In May 2017, its last funding round ($325m) valued the company at $1.25bn, making it the latest Silicon Valley ‘unicorn’. Anyway, it’s just acquired a music startup: Neurotic Media, a B2B firm that until now has focused on white-label music-licensing for brands.
Its founder, Shachar Oren, will work with Peloton’s head of music Paul DeGooyer according to TechCrunch.
The post Fitness firm Peloton buys B2B music startup Neurotic Media appeared first on Music Ally.
Source: Music ally

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