Day: 28 juin 2018

Instagram stories now have 400m users… and licensed music to soundtrack them

Instagram has announced its latest milestone tonight: more than 400 million people are using its ‘stories’ feature every day to share photos and video clips on an ephemeral basis.
There’s also a new feature for those people to play with: music. Instagrammers can now add music to their stories, thanks to Facebook’s recent set of ‘user-generated content’ music-licensing deals, which included Instagram.
The post Instagram stories now have 400m users… and licensed music to soundtrack them appeared first on Music Ally.
Source: Music ally

Sandbox Issue 207: God Save The Streams

Lead: Just 18 months ago, pre-saves were a breath of fresh air for marketers struggling to stand above the cattle run of global releases on a Friday. But as they become ubiquitous, it is almost back to square one with everyone finding themselves lost again in the tumult. We look at what needs to be done […]
The post Sandbox Issue 207: God Save The Streams appeared first on Music Ally.
Source: Music ally

Sendmate generated 53.8% click-through rate for Imogen Heap

Artist Imogen Heap is heading off on a world tour soon under her ‘Mycelia’ banner – you may remember us reporting on the plans from her launch event in December – and she’s been testing a new tool to let fans know about it.
Heap worked with Sendmate, the messaging tool recently launched by startup Record Bird, to ping fans on Facebook Messenger. The company says that in the first 24 hours, 91% of fans who received the message about the tour opened it, while 53.8% clicked through – figures that have since risen to 95.1% and 55.8% respectively.
The post Sendmate generated 53.8% click-through rate for Imogen Heap appeared first on Music Ally.
Source: Music ally

Instagram publishes Creator Handbook for video tips

Hot on the heels of launching its longform-video section IGTV, Instagram has published a ‘Creator Handbook’ to provide tips and recommendations for anyone creating video for the platform.
“Think of this guide as a way to get started capturing vertical video content, whatever your camera,” is how the guide is pitched to creators of all stripes, musicians included. The emphasis is on practical tips, from lighting and locking the camera focus to third-party apps for shooting footage.
The post Instagram publishes Creator Handbook for video tips appeared first on Music Ally.
Source: Music ally

Fitness firm Peloton buys B2B music startup Neurotic Media

Peloton is one of the highly-valued startups trying to apply technology to the area of fitness, with livestreamed classes that people can pedal along with at home on the company’s customised exercise-bike and app.
In May 2017, its last funding round ($325m) valued the company at $1.25bn, making it the latest Silicon Valley ‘unicorn’. Anyway, it’s just acquired a music startup: Neurotic Media, a B2B firm that until now has focused on white-label music-licensing for brands.
Its founder, Shachar Oren, will work with Peloton’s head of music Paul DeGooyer according to TechCrunch.
The post Fitness firm Peloton buys B2B music startup Neurotic Media appeared first on Music Ally.
Source: Music ally

Ticketmaster UK gives fans warning after security breach

Ticketmaster UK is in hot water this week after revealing that a data breach earlier this year could have affected a number of its customers.
The breach affects customers who bought tickets between February and 23 June, with Ticketmaster saying that customers’ personal information AND payment details may have been compromised.
The biggest problem, as explained by the Guardian: “The company could face questions over whether there was a delay in disclosing the breach after it emerged that some UK banks have known about the incident since early April”.
The post Ticketmaster UK gives fans warning after security breach appeared first on Music Ally.
Source: Music ally

NetEase hails success of western artists on its service

We’ve heard at several conferences recently that Chinese streaming service NetEase Cloud Music might be a happier hunting ground for western artists than rival services operated by Tencent Music.
Now NetEase is talking about some of the success stories to reinforce that view. More than 30% of activity on its service – including streams but also comments, playlisting and favouriting by users – involves international music.
The post NetEase hails success of western artists on its service appeared first on Music Ally.
Source: Music ally

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