Spotify’s Danielle Lee talks brands, audio and diverse recruitment
Posted on: 27 juin 2018, by : Stuart Dredge

“Music data, I think, is really unique. We really believe that we can extract unique insights based on how you stream. You can understand habits. You can understand moods, mindsets, tastes. And you can start to predict behaviour.”
Danielle Lee is Spotify’s global head of partner solutions, charged with helping big brands tap in to the streaming service’s data on its listeners. The potential of which was a core plank in Spotify’s pitch to brands at the Cannes Lions conference this month.
That’s where Music Ally sat down with Lee to talk about how Spotify is working with brands on campaigns that go beyond standard ads – but also the opportunities she sees around smart speakers and podcasts, and her participation in the Lions’ ‘See It Be It’ initiative, which aims to tackle the gender imbalance at senior levels of the creative industries.
The post Spotify’s Danielle Lee talks brands, audio and diverse recruitment appeared first on Music Ally.
Source: Music ally

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