Study: Spotify Today’s Top Hits placement ‘worth up to $163k’
Posted on: 25 juin 2018, by : Stuart Dredge

The latest study of Spotify claims that placement on the streaming service’s Today’s Top Hits playlist can be worth between $116k and $163k to an artist. The study was carried out by Luis Aguiar and Joel Waldfogel of the National Bureau of Economic Research in Cambridge, Massachusetts.
Some highlights: “Appearing on Today’s Top Hits, a list with 18.5 million followers during the sample period, raises a song’s eventual streams by almost 20 million, which is almost a quarter of the average value of streams for songs that make that playlist,” explained the authors.
“Being on the Global Top 50 list raises a song’s streams by about 3 million, or by about 3.3 percent of the average streams for songs that make the Global Top 50.”
The post Study: Spotify Today’s Top Hits placement ‘worth up to $163k’ appeared first on Music Ally.
Source: Music ally

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