Day: 25 juin 2018

MelodyVR app to launch in eight more countries tomorrow

Virtual-reality music app MelodyVR is expanding beyond its initial launch markets of the UK and US. As of tomorrow (26 June) it will also be available in France, Germany, Sweden, The Netherlands, Switzerland, Greece, Austria and Belgium – mirroring the European rollout of Facebook’s Oculus Go VR headset.
In an announcement to the markets this morning, MelodyVR’s parent company EVR Holdings added that the company “is now revenue generative and that early user engagement numbers and metrics have proven to be positive” – albeit without any specific figures for now.
The post MelodyVR app to launch in eight more countries tomorrow appeared first on Music Ally.
Source: Music ally

Study: Spotify Today’s Top Hits placement ‘worth up to $163k’

The latest study of Spotify claims that placement on the streaming service’s Today’s Top Hits playlist can be worth between $116k and $163k to an artist. The study was carried out by Luis Aguiar and Joel Waldfogel of the National Bureau of Economic Research in Cambridge, Massachusetts.
Some highlights: “Appearing on Today’s Top Hits, a list with 18.5 million followers during the sample period, raises a song’s eventual streams by almost 20 million, which is almost a quarter of the average value of streams for songs that make that playlist,” explained the authors.
“Being on the Global Top 50 list raises a song’s streams by about 3 million, or by about 3.3 percent of the average streams for songs that make the Global Top 50.”
The post Study: Spotify Today’s Top Hits placement ‘worth up to $163k’ appeared first on Music Ally.
Source: Music ally

Fanbytes on Snapchat marketing: ‘A new form of TV for younger people’

It may face tough competition from Instagram, but Snapchat remains a vibrant platform for social expression, while the app that kickstarted the ‘stories’ phenomenon continues to be a development ground for new video formats.
No wonder a number of labels and other music companies want to explore its potential as a marketing platform, although many have found Snapchat a tough environment to negotiate, given the ease with which its users can skip ads that they find unengaging.
(Data published by customer-acquisition firm Fluent in February 2017 suggested that 69% of American Snapchat users skip ads always or often, and that this rose to 80% for 18-24 year-olds on the platform.)
One of the firms helping them to tackle this and make best use of the platform is British startup Fanbytes, whose clients include all three major labels as well as streaming service Deezer and Apple Music.
“It’s my fundamental belief that Snapchat is a new form of TV for younger people, and every single person on the platform is actually their own individual broadcaster,” says Fanbytes’ 23 year-old CEO Timothy Armoo.
The post Fanbytes on Snapchat marketing: ‘A new form of TV for younger people’ appeared first on Music Ally.
Source: Music ally

Aller à la barre d’outils