YouTube Music rolls out: ‘Leading with audio is the key for us’
Posted on: 18 juin 2018, by : Stuart Dredge

YouTube Music Premium, the new subscription tier for Google’s video service, is launching fully in 17 countries today, including 12 additional markets to the five that were announced in May.
The UK, Germany, France, Spain, Italy, Russia, Canada, Norway, Ireland, Finland, Norway and Sweden are among the countries joining the US, Australia, New Zealand, Mexico and South Korea in getting the new service, with fans able to sign up to a three-month free trial before deciding whether to pay $9.99 a month for an individual subscription or $14.99 a month for a family plan.
Music Ally met up with YouTube’s global head of music Lyor Cohen and its director of product management for music products T. Jay Fowler ahead of the launch, to talk about the new service; the impact they hope it will have on the industry; and the longstanding tensions around YouTube’s safe harbour protection and the ‘value gap’.
The post YouTube Music rolls out: ‘Leading with audio is the key for us’ appeared first on Music Ally.
Source: Music ally

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