“This is about where we are – not we, YouTube, but where the industry is – and how do we move forward? And to me that’s the key: how do we elegantly move forward as we are transitioning from 18 years of decline, where artist development may have gone a little thin?”
Lyor Cohen was fresh off a flight from New York when he met Music Ally this weekend ahead of YouTube Music’s launch in 17 countries. And despite the jet-lag, he had plenty of passion for the potential of YouTube’s new move in to music subscription, as well as some sharp rejoinders for questions about YouTube, safe harbour and the ‘value gap’.
“Now, since the industry is starting to bounce, how do we improve the conditions? How do we actually grow the business and have many more artists and songwriters being able to make a living?” came at the end of the interview, after some spirited exchanges over those historic tensions with the industry.
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Source: Music ally
YouTube Music Premium, the new subscription tier for Google’s video service, is launching fully in 17 countries today, including 12 additional markets to the five that were announced in May.
The UK, Germany, France, Spain, Italy, Russia, Canada, Norway, Ireland, Finland, Norway and Sweden are among the countries joining the US, Australia, New Zealand, Mexico and South Korea in getting the new service, with fans able to sign up to a three-month free trial before deciding whether to pay $9.99 a month for an individual subscription or $14.99 a month for a family plan.
Music Ally met up with YouTube’s global head of music Lyor Cohen and its director of product management for music products T. Jay Fowler ahead of the launch, to talk about the new service; the impact they hope it will have on the industry; and the longstanding tensions around YouTube’s safe harbour protection and the ‘value gap’.
The post YouTube Music rolls out: ‘Leading with audio is the key for us’ appeared first on Music Ally.
Source: Music ally