Amazon Premier League deal could be a boost for music-streaming
Posted on: 11 juin 2018, by : Stuart Dredge

This story may sound somewhat parochial, but bear with us. Amazon has paid an undisclosed amount for the rights to stream 20 English Premier League (football) matches for each of the three seasons starting in 2019. The games will be streamed to fans as part of the Amazon Prime Video service in the UK – this isn’t a global deal – and sees Amazon sitting alongside broadcasters Sky and BT Sport for the first time.
What have sports rights got to do with music? In the UK, Amazon will now be able to use football as yet another part of its pitch to people to pay £79 a year for an Amazon Prime membership. Which, in turn, may widen the funnel of new listeners to its Prime Music streaming service, and in turn, the number who choose to upgrade to a full Music Unlimited subscription. Although we’ll stress the ‘may’ as for now, this is all about potential (and Amazon is unlikely to ever release data on music-subscription conversion rates for new Prime members who turn out to be heavy football streamers).
The post Amazon Premier League deal could be a boost for music-streaming appeared first on Music Ally.
Source: Music ally

Related Posts

Aller à la barre d’outils