Citi CMO Jennifer Breithaupt: ‘We work with over 1,500 artists, and we sell a ton of stuff’
Posted on: 5 juin 2018, by : Stuart Dredge

There’s an ignoble history of dodgy ‘brands and music’ sessions at industry conferences: long on ‘it’s not just about a big cheque’ and ‘it’s all about authenticity’ babble, but rather shorter on genuine insight.
Happily, Citi’s global consumer CMO Jennifer Breithaupt swerved the platitudes in her keynote at the Midem conference in Cannes today, instead offering views on the intersection between brands, music and technology. She was interviewed by Bill Werde, director of the Bandier Program at Syracuse University.
The post Citi CMO Jennifer Breithaupt: ‘We work with over 1,500 artists, and we sell a ton of stuff’ appeared first on Music Ally.
Source: Music ally

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