Africa’s music opportunity: ‘One thing you have to have is resilience’
Posted on: 5 juin 2018, by : Stuart Dredge

Africa isn’t one music market: it’s a collection of them. And most of them aren’t that well understood by the music industry elsewhere in the world. That’s why the day-long Midem African Forum is such an interesting strand at this year’s Midem conference in Cannes.
Music Ally sat in on some of the main sessions today to find out more. It started with an exploration of “connectivity, access and music distribution” across Africa, including a heavy focus on mobile-first listening.
Speakers included Dayo Olopade, who handles content partnerships for YouTube in Africa; Ben Oldfield, VP of France, Benelux and West Africa for distributor The Orchard; Akotchayé Okio, international development officer for Africa at collecting society Sacem; Martin Nielsen, CEO of Kenya-headquartered music service Mdundo; and Yoel Kenan, CEO of distributor Africori. The moderator was Alain Bidjeck, CEO of consultancy firm Bejika.
The post Africa’s music opportunity: ‘One thing you have to have is resilience’ appeared first on Music Ally.
Source: Music ally

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