Positiva turns 25: lessons from the dance label’s first quarter-century
Posted on: 30 mai 2018, by : Eamonn Forde

This year marks the 25th anniversary of Positiva Records – the label behind artists such as Reel 2 Reel, Spiller, Vengaboys, Alice Deejay, Shapeshifters, Paul van Dyk, David Guetta, Jonas Blue and Swedish House Mafia.
It was originally set up by Nick Halkes and Dave Lambert in 1993 as part of EMI’s first serious move into the booming dance music scene in the UK.
In the 25 years since it was established, it has seen dance go truly overground, ridden the explosion in the CD market, watched aghast as the internet overtook the record business as both a disruptive distribution platform and a new kind of tastemaker; seen a fresh generation of music fans moving away from electronic music; been revived by the rise of streaming and a re-focusing on the single; and, finally, found itself at the forefront as the US fell to EDM.
Music Ally spoke with Jason Ellis – Positiva’s director of A&R who joined in 1999 from EMI’s sales team – about how the label has had to adapt to industry, market and technological shifts and why streaming is delivering the biggest hits of its lifetime.
The post Positiva turns 25: lessons from the dance label’s first quarter-century appeared first on Music Ally.
Source: Music ally

Related Posts

Aller à la barre d’outils