Spinnin’ Records rebrands playlists with smart-speakers in mind
Posted on: 3 avril 2018, by : Stuart Dredge

Fresh from being acquired by Sony Music, dance label Spinnin’ Records is experimenting with its streaming playlists – with a particular focus on how they’re accessed through smart speakers.
“While curated music content is becoming the norm, voice-recognition is rapidly changing the digital landscape. According to Google, about 20 percent of all mobile search queries are done using voice commands which will grow to 50 percent within the next two years,” explained a blog post from the label.
“With the refreshed branding, Spinnin’ Records aims to create specific, top-of-mind branded keywords that can work as anchor points while asking a voice enabled product which music to play.”
The post Spinnin’ Records rebrands playlists with smart-speakers in mind appeared first on Music Ally.
Source: Music ally

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