Landmrk powers ‘frame-by-frame’ album-unlock campaign for CNCO
Posted on: 3 avril 2018, by : Stuart Dredge

Latino boy-band CNCO have a new album on the way, and for the second time they’re working with location-based-marketing startup Landmrk to promote it.
In August 2016, their label Sony Music US Latin used Landmrk for a campaign called CNCO Go, which encouraged fans to visit ‘hotspots’ in Latin America and Spain to hear the band’s album ‘Primero Cita’ ahead of its release.
This time, the campaign is focused on the video for CNCO’s new single ‘Solo Yo’. The video has been broken up into 4,218 individual frames, which have been digitally scattered between that many hotspots across the world.
The post Landmrk powers ‘frame-by-frame’ album-unlock campaign for CNCO appeared first on Music Ally.
Source: Music ally

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