Facebook shuts down its ‘partner categories’ for ad-targeting
Posted on: 29 mars 2018, by : Stuart Dredge

Facebook has announced that it’s shutting down its ‘partner categories’ ad-targeting feature. “This product enables third party data providers to offer their targeting directly on Facebook,” explained the social network in a brief blog post.
“While this is common industry practice, we believe this step, winding down over the next six months, will help improve people’s privacy on Facebook.”
The feature had involved using data from third-party aggregators, like Experian and Acxiom, to complement Facebook’s own data from/on its users.
The post Facebook shuts down its ‘partner categories’ for ad-targeting appeared first on Music Ally.
Source: Music ally

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