Spotify ‘super trials’ boost its quarterly subscriber gains
Posted on: 26 mars 2018, by : Stuart Dredge

It’s hardly a shock to suggest that Spotify’s $1-for-three-months premium trials increase its subscribers. But Midia Research has calculated how much this boost is worth.
“On average, Spotify’s global subscriber base grew by a net total of 2.8 million each quarter between Q4 2015 and Q4 2017 in the quarters that these ‘super trials’ were not running, but by 7.5 million in the quarters that they did,” reported the research firm on Friday.
“In 2016 and 2017, Spotify’s European and North American subscriber bases each grew at an average of one million subscribers in quarters without trials and three million and two million respectively in quarters with them.”
The post Spotify ‘super trials’ boost its quarterly subscriber gains appeared first on Music Ally.
Source: Music ally

Related Posts

Aller à la barre d’outils