Day: 26 mars 2018

Spotify ‘super trials’ boost its quarterly subscriber gains

It’s hardly a shock to suggest that Spotify’s $1-for-three-months premium trials increase its subscribers. But Midia Research has calculated how much this boost is worth.
“On average, Spotify’s global subscriber base grew by a net total of 2.8 million each quarter between Q4 2015 and Q4 2017 in the quarters that these ‘super trials’ were not running, but by 7.5 million in the quarters that they did,” reported the research firm on Friday.
“In 2016 and 2017, Spotify’s European and North American subscriber bases each grew at an average of one million subscribers in quarters without trials and three million and two million respectively in quarters with them.”
The post Spotify ‘super trials’ boost its quarterly subscriber gains appeared first on Music Ally.
Source: Music ally

Reliance claims $1bn valuation for Saavn and JioMusic merger

Indian telco Reliance Industries is merging its own music-streaming service JioMusic with independent player Saavn, in a deal that it says values the merged entity at more than $1bn.
It’s promising that the resulting business will offer “global reach, cross-border original content, an independent artist marketplace, consolidated data and one of the largest mobile advertising mediums”, with Reliance investing a further $100m to fuel that growth and expansion.
Saavn’s three co-founders are staying on to oversee the business, for now at least, while shareholders including Tiger Global Management, Liberty Media and Bertelsmann have sold their stakes to Reliance, which says it paid $104m for those stakes plus part of the shares owned by the co-founders. The telco claims that the deal values JioMusic at $670m.
The post Reliance claims $1bn valuation for Saavn and JioMusic merger appeared first on Music Ally.
Source: Music ally

Spotify expects to have up to 96m subscribers by Christmas

Spotify has published some guidance on its financial outlook for 2018, including predicting that it will have 92-96 million premium subscribers by the end of the year.
That would represent annual growth of between 30% and 36% from the 71 million subscribers that Spotify ended 2017 with.
The new guidance also suggests that Spotify is likely to break the 200 million overall monthly-active users (MAUs) milestone by the end of 2018, with a prediction of 198-208 million MAUs.
The post Spotify expects to have up to 96m subscribers by Christmas appeared first on Music Ally.
Source: Music ally

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