Day: 23 mars 2018

Instagram music’s Lauren Wirtzer Seawood talks artists, fans, stories

“The reality, particularly for artists, is that people want to feel like they can connect with you. And it’s really hard to connect when you’re perfect all the time…”
It’s interesting that Lauren Wirtzer Seawood is saying this, given that she’s the head of music partnerships at Instagram – a social-media platform that’s still seen by many people as a place dominated by ‘perfect’ (i.e. unattainable) lifestyle shots from established stars and its own crop of influencers alike.
But what Seawood is talking about is the impact of Instagram’s ‘Stories’: the ability to post off-the-cuff, ephemeral photos and videos, which launched in August 2016 after the same feature proved a huge success on rival app Snapchat.
The post Instagram music’s Lauren Wirtzer Seawood talks artists, fans, stories appeared first on Music Ally.
Source: Music ally

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