YouTube to ‘frustrate and seduce’ its music users with ads
Posted on: 22 mars 2018, by : Stuart Dredge

We know from Spotify’s growth that free music-streaming can be a powerful funnel towards paid subscriptions.
We also know that YouTube’s catalogue of music videos is the biggest free music-streaming funnel of all: but one where the upgrade path to a subscription is currently geographically-limited (with YouTube Red) and much-discussed over whether it’s effective.
But as Red prepares to roll out much more widely, possibly under a new name and with an even-stronger music focus, YouTube has been talking about how it plans to make its funnel work.
The post YouTube to ‘frustrate and seduce’ its music users with ads appeared first on Music Ally.
Source: Music ally

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