Merlin signs deals with NetEase, Tencent and Alibaba in China
Posted on: 15 mars 2018, by : Stuart Dredge

Indie licensing agency Merlin has announced agreements with the three biggest music-streaming service owners in China: Tencent, NetEase and Alibaba.
The deals will see the catalogue represented by Merlin – music from more than 20,000 independent labels and distributors – made available on Chinese streaming services including NetEase Cloud Music, Xiami, QQ Music, Kugou and Kuwo.
The important point here is that these deals are non-exclusive. They buck the existing trend for western music companies to sign a single, exclusive deal with one of these companies. For example Universal Music’s Tencent partnership in May 2017, or Cooking Vinyl’s Alibaba deal in August.
The post Merlin signs deals with NetEase, Tencent and Alibaba in China appeared first on Music Ally.
Source: Music ally

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