Clickamix sees $670m opportunity in sports music-licensing
Posted on: 12 mars 2018, by : Stuart Dredge

A $670m pot of music-licensing revenue that hasn’t been tapped? That’s the kind of claim that gets rightsholders’ interest, although there’s a natural scepticism too when the goldmine is being quantified by a company whose business is focused on tapping that revenue stream.
Still, Clickamix is definitely worth investigating: it wants to work with publishers, artist managers and industry bodies to pre-clear music mixes for use in competitive sports.
Cheerleading is its first area of focus, and before sporting snobs snort, it’s been provisionally recognised as an Olympic sport, and could be part of the 2020 games in Tokyo.
The post Clickamix sees $670m opportunity in sports music-licensing appeared first on Music Ally.
Source: Music ally

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