Kobalt promises $150m investment for AWAL recordings business
Posted on: 8 mars 2018, by : Stuart Dredge

Kobalt is making AWAL the brand for its entire recordings division, while promising to invest $150m and hire 100 more staff to build up that side of the business.
Kobalt acquired digital distributor AWAL in 2012, as it prepared to launch its own label-services division.
Since then, AWAL has been the entry level for Kobalt’s recordings business, while more established artists operated through its Kobalt Music Recordings arm (previously known as Kobalt Label Services.)
The strategy in recent years has been to identify talented artists showing momentum through AWAL, and migrate them upwards to the label-services part of the business: Lauv being one of the examples Kobalt has shouted about in recent times.
The post Kobalt promises $150m investment for AWAL recordings business appeared first on Music Ally.
Source: Music ally

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