Spotify and Smirnoff launch ‘unconscious gender bias’ campaign
Posted on: 6 mars 2018, by : Stuart Dredge

Like us, you’ve probably been wondering when a prominent vodka brand would weigh in to 2018’s music-industry debates around diversity and inclusion.
Congrats if you had ‘early March’ in the sweepstake: Smirnoff has teamed up with Spotify on a marketing campaign called the Smirnoff Equaliser. It’s based on the fact that the top 10 tracks on Spotify in 2017 were all by men.
“How much of your listening is made up of men vs women artists? Connect to your Spotify to discover more amazing music from women artists,” invites Smirnoff’s micro-site.
The post Spotify and Smirnoff launch ‘unconscious gender bias’ campaign appeared first on Music Ally.
Source: Music ally

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