Day: 6 mars 2018

Roxanne de Bastion: ‘What I learned crowdfunding from my own website’

“You’d be surprised by who’s willing to support your music.”


These were the words of my singer songwriter friend E.W. Harris back in 2010 (insert a thick US Southern drawl for a more accurate quote). He had just financed his new album via a crowdfunding campaign, a concept still alien to me at the time.


Fast forward six years and here in the UK, PledgeMusic has almost become synonymous with crowdfunding, much like a hoover for vacuum cleaners. While I wanted to offer a pre-order to my fanbase with some added extras in order to help cover manufacturing costs for my new album, I was still unsure as to what value a third party platform was actually adding. So, after much deliberation and a little bit of research, I decided to build a crowdfunding page within my own website. I set up a shop using PayPal, creating items specific to the campaign (I wanted to keep it simple – a signed CD, signed Vinyl, test pressings and the option to book me for a living room show), added a little explanatory blurb to the page and, with a little help from a web developer friend (everyone should have one!), created a little status bar to show how much we’d raised.
The post Roxanne de Bastion: ‘What I learned crowdfunding from my own website’ appeared first on Music Ally.
Source: Music ally

Report claims Apple is mulling high-end headphones move

After the AirPods earphones and HomePod smart-speaker, what next for Apple’s audio-hardware ambitions? According to Bloomberg’s resident Cupertino-whisperer Mark Gurman, a pair of noise-cancelling, over-ear headphones could launch as early as the end of 2018.
Or not. “It’s possible Apple will redesign the headphones again before launch, or scrap the project altogether,” warned the sources tipping Gurman off about the plans.
The post Report claims Apple is mulling high-end headphones move appeared first on Music Ally.
Source: Music ally

Die Fantastischen Vier launch an augmented-reality video app

German hip-hop group Die Fantastischen Vier is the latest example of an artist exploring the potential of augmented reality (AR) technology.
The band have launched a free iPhone app called Tunnel AR, which is an interactive music video for their recent single ‘Tunnel’. The app enables fans to project the video onto a nearby table, floor or other flat surface, then share the footage with the wider world via social networks.
“Accompanying the lyrics, a drill bit made of Die Fantastischen Vier’s heads, shatters through four spectacular layers. Afterwards the drill bit pushes forward into space, circles the earth, flies past comets and planets, and eventually re-enters the orbit and returns back to the surface,” explains its App Store listing.
The post Die Fantastischen Vier launch an augmented-reality video app appeared first on Music Ally.
Source: Music ally

Palo Santo Messenger bot kicks off Years & Years album campaign

What is Palo Santo? It’s a fictional city where androids and humans live side-by-side, of course. But don’t worry if you didn’t know that: this is only just being revealed, bit-by-bit, to fans of British band Years & Years.
Or perhaps we should say bit-by-bot, since one of the initial planks in the campaign for the band’s upcoming second album is a Messenger bot launched by label Polydor Records UK.
Called the Palo Santo Entertainment Network Server (PSEN for short) it promises “a range of civic services for androids and the non-organic” – a mixture of cryptic clues and video clips, which signed up more than 5,000 subscribers in two days after its launch.
The post Palo Santo Messenger bot kicks off Years & Years album campaign appeared first on Music Ally.
Source: Music ally

Spotify and Smirnoff launch ‘unconscious gender bias’ campaign

Like us, you’ve probably been wondering when a prominent vodka brand would weigh in to 2018’s music-industry debates around diversity and inclusion.
Congrats if you had ‘early March’ in the sweepstake: Smirnoff has teamed up with Spotify on a marketing campaign called the Smirnoff Equaliser. It’s based on the fact that the top 10 tracks on Spotify in 2017 were all by men.
“How much of your listening is made up of men vs women artists? Connect to your Spotify to discover more amazing music from women artists,” invites Smirnoff’s micro-site.
The post Spotify and Smirnoff launch ‘unconscious gender bias’ campaign appeared first on Music Ally.
Source: Music ally

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