SoundCloud: ‘Do not think of us [just] as a streaming service… we’re a form of social media’
Posted on: 20 février 2018, by : Stuart Dredge

How did Chance the Rapper, Lil Uzi Vert and other artists have such success building an audience on SoundCloud? Because they saw it as more than just a music-streaming service.
That’s according to SoundCloud’s director of label relations Julia Killer, who was talking at the FastForward conference in Amsterdam last week.
“Do not think of us as a streaming service. Yes, we’re a streaming service, but first and foremost we’re a form of social media,” she said.
“The more you engage, the more results you get. End of. It’s up to you to set yourself up for success on the platform.”
Chance the Rapper famously gave SoundCloud a shout-out when accepting a Grammy award in early 2017, and later came to the company’s defence on Twitter when it was under pressure over its financial situation.
The post SoundCloud: ‘Do not think of us [just] as a streaming service… we’re a form of social media’ appeared first on Music Ally.
Source: Music ally

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