Lyor Cohen: ‘The music industry will recognise us as a huge value contributor’
Posted on: 20 février 2018, by : Eamonn Forde

Lyor Cohen, YouTube’s global head of music, has told Music Ally that 2018 will be “the year of music for YouTube and Google” and suggested the animosity between the video platform and the music industry will soon be a thing of the past.
“It’s too easy of a soundbite – ‘value gap’,” he said. “I believe that YouTube contributes in such a significant way to the artist community […] With the ability for us to not simply play in advertising but also in subscription, I think the music industry will recognise us as a huge value contributor.”
As part of this charm offensive, he hosted a Q&A with Dua Lipa, the artist whose ‘New Rules’ video recently passed one billion views on YouTube – the hundredth video on the platform to cross the billion threshold. Cohen was formerly the chairman and CEO of Warner Music Group until 2012 while Lipa is signed to Warner Bros Records, so there is a certain symmetry there.
The post Lyor Cohen: ‘The music industry will recognise us as a huge value contributor’ appeared first on Music Ally.
Source: Music ally

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