Case study: marketing Laura Marling’s Semper Femina album
Posted on: 8 février 2018, by : Stuart Dredge

Laura Marling’s last album, ‘Semper Femina’, is a wonderful piece of work: something I’ve returned to again and again since its release, discovering new details every time.
Hats off to that, then. But also to the team that worked hard on the marketing campaign for an album, released through More Alarming Records via Kobalt Music Recordings, that went top five in the UK and also made an impact elsewhere in the world.
At AIM’s Indie-Con conference in London today, some of that team talked about the campaign: Abi Dawson from management company Everybody’s Management, and Kobalt Music Recordings product manager Helen Barrass and general manager Paul Trueman. AIM CEO Paul Pacifico moderated.
The post Case study: marketing Laura Marling’s Semper Femina album appeared first on Music Ally.
Source: Music ally

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