Day: 8 février 2018

A&R in the digital age: ‘Learn with your artist and be open to admitting your mistakes’

In a world of streaming, social networks and the ability for any artist to get their music up on digital platforms, how is the role of the label A&R evolving?
A panel at AIM’s Indie-Con conference in London today addressed the topic of ‘A&R in the digital age’. The speakers included Vidhi Ghandi from Ninja Tune; Darius Van Arman from Secretly Group; Achal Dhillon from Killing Moon; Jane Third from PIAS; and Will Headlam-Wells from Believe. The moderator was Tim Ingham from MBW.
Dillon kicked off by talking about the value of A&R input into an artist’s career: it can be as much about “serving the record” as developing the artist – the happiest scenarios see those two co-incide – and it can be a very long-term process lasting years, rather than just the early period of the partnership.
The post A&R in the digital age: ‘Learn with your artist and be open to admitting your mistakes’ appeared first on Music Ally.
Source: Music ally

Independent artists talk fans, streaming and digital survival

Around 20,000 new songs are added to streaming services like Spotify every single day. A sobering statistic for an independent artist wondering how they can cut through the noise to reach people who’ll love their music.
So how are artists using streaming services, social networks and other means to build their audiences and sustain their musical careers? A panel at AIM’s Indie-Con conference in London today picked the brains of a group of musicians.
They included J. Willgoose Esq from Public Service Broadcasting; Emmy The Great; Sam Duckworth (aka Get Cape Wear Cape Fly); James Brown from Pulled Apart By Horses); Eckoes; and ShaoDow. The moderator was industry journalist Rhian Jones, of MBW and Hits Daily Double.
The post Independent artists talk fans, streaming and digital survival appeared first on Music Ally.
Source: Music ally

How does UK radio and streaming-playlist plugging work in 2018?

What’s more important for an independent artist in 2018: getting A-listed by prominent radio stations, or bagging some prominent slots on the playlists curated by Spotify and Apple Music?
A panel at AIM’s Indie-Con conference in London today explored the evolving world of plugging with a focus on independent artists and labels.
It included Secretly Group’s Jess Kangalee; Plug Life’s Gregory Wells; BBC 6Music’s Jon Hillcock; Hospital Records’ Nikki Ellis, Radio X’s John Kennedy; and Beggars Group’s Robert Cannell. The moderator was Your Army’s Amy Collins.
The post How does UK radio and streaming-playlist plugging work in 2018? appeared first on Music Ally.
Source: Music ally

Case study: marketing Laura Marling’s Semper Femina album

Laura Marling’s last album, ‘Semper Femina’, is a wonderful piece of work: something I’ve returned to again and again since its release, discovering new details every time.
Hats off to that, then. But also to the team that worked hard on the marketing campaign for an album, released through More Alarming Records via Kobalt Music Recordings, that went top five in the UK and also made an impact elsewhere in the world.
At AIM’s Indie-Con conference in London today, some of that team talked about the campaign: Abi Dawson from management company Everybody’s Management, and Kobalt Music Recordings product manager Helen Barrass and general manager Paul Trueman. AIM CEO Paul Pacifico moderated.
The post Case study: marketing Laura Marling’s Semper Femina album appeared first on Music Ally.
Source: Music ally

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