WMG hopes the next Despacito could come from the Middle East (interview)
Posted on: 7 février 2018, by : Eamonn Forde

Warner Music Group’s latest global expansion is Warner Music Middle East, a wholly-owned affiliate which will cover 17 markets across the Middle East and North Africa.
Moe Hamzeh is the new division’s managing director, having joined the label group from Beirut-based video-streaming platform m.media.
He’ll be responsible for establishing the new unit, growing its digital business, developing new signings and marketing international acts across the region. With a total population of 380 million people, and rapid smartphone adoption, WMG sees the Middle East as bursting with potential.
Music Ally spoke to Hamzeh and Chris Ancliff, Warner Music Group’s EVP of Eastern Europe, Middle East & Africa, about the thinking behind the expansion; how mobile can unlock the market’s potential; why localisation is key; and why ad-supported services are the starting point but not necessarily the end goal, among other topics.
The post WMG hopes the next Despacito could come from the Middle East (interview) appeared first on Music Ally.
Source: Music ally

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