Google ‘tightens standards’ on secondary-ticketing search ads
Posted on: 7 février 2018, by : Stuart Dredge

Google has implemented a new policy on secondary-ticketing websites, which will now have to ‘radically increase their transparency’ to be certified to book advertising on its platform.
To be certified, secondary sites will have to not ‘imply’ that they are a primary marketplace; prominently disclose their status as a ticket reseller / secondary marketplace; prominently disclose that prices may be above the tickets’ original face value; from March prominently show the face value of the tickets being sold in the same currency; and break down the total price including fees and taxes before taking payment details from customers.
The post Google ‘tightens standards’ on secondary-ticketing search ads appeared first on Music Ally.
Source: Music ally

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