UMG and WMG execs talk ‘growth hacking’ global music-streaming
Posted on: 23 janvier 2018, by : Stuart Dredge

‘Growth hacking’ has been a buzz phrase within the tech world for years now: referring to inventive (and sometimes unconventional) ways to attract more and more users and/or revenue to a fast-growing startup’s product or service.
Is it a phrase we should be applying to music-streaming on a global basis? The very first session at Music Biz and Music Ally’s NY:LON Connect conference in New York this morning addressed the question.
Jonathan Dworkin, SVP of digital strategy and business development at Universal Music Group, was joined by Tracy Gardner, SVP of global business development and strategy at Warner Music Group. The moderator was Bill Wilson, digital programming and industry relations at Music Biz.
The post UMG and WMG execs talk ‘growth hacking’ global music-streaming appeared first on Music Ally.
Source: Music ally

Related Posts

Aller à la barre d’outils