Pandora wants to create ‘the podcast genome project’
Posted on: 12 janvier 2018, by : Stuart Dredge

Pandora signalled its interest in the world of podcasts in late 2015 when it became the ‘exclusive streaming partner’ for the second series of podcast Serial.
Now its recently-appointed CEO Roger Lynch says the company is ready to double down with the intention of creating “the podcast genome project” – referring to its famous system for classifying music.
Variety reported on Lynch’s comments at CES, in which he suggested that Pandora is also aiming to shake up the way podcast advertising works, with better-monetising formats than the standard method of podcasters reading out messages from their advertisers.
The post Pandora wants to create ‘the podcast genome project’ appeared first on Music Ally.
Source: Music ally

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