How does free ‘promotion’ fit in to the music-streaming era? (#SlushMusic)
Posted on: 30 novembre 2017, by : Stuart Dredge

“The industry’s problem to solve is we’ve been addicted to promotion for the entire time that the music industry has existed. We’ve always given stuff away to sell something. But that mindset in the consumption world just doesn’t really stack up…”
The music industry’s view in the ‘value gap’ debate, at its simplest is ‘YouTube should pay higher music royalties’. Although the more complex version is ‘legislation should be changed to strip YouTube of its safe-harbour protection and thus put it in a position where it has to pay higher music royalties’.
In his appearance at the Slush Music conference in Helsinki, Beggars Group’s Simon Wheeler was talking about a different kind of value gap: the one between what labels and artists earn for streams of their studio recordings, and how they benefit (if at all) from the ‘promotional’ performances they record for radio stations, TV broadcasters, music blogs, YouTube channels and other media outlets.
The post How does free ‘promotion’ fit in to the music-streaming era? (#SlushMusic) appeared first on Music Ally.
Source: Music ally

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