Day: 22 novembre 2017

Social Media and Content Manager – ATM Artists – London

ATM Artists are an independent management company based in London and Los Angeles representing a diverse roster of talent. We pride ourselves on the ability to evolve and innovate. From career management to brand partnerships, event production to marketing campaigns. We believe an artist or brand campaign comes in many layers and we aim to […]
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Source: Music ally

Pioneer Jaron Lanier on the difference between VR and AR

While we’re on the subject of different kinds of reality, Jaron Lanier is a useful man to listen to, having been one of the original pioneers of virtual reality technology.
Wired has been talking to him about the difference between VR and ‘mixed reality’ (MR), and his thoughts may prove handy for any music companies exploring these technologies.
“I think the relationship between them is similar to the relationship between film and television: They come through the same streams to the same devices, yet they’re still distinct,” he said.
The post Pioneer Jaron Lanier on the difference between VR and AR appeared first on Music Ally.
Source: Music ally

Apple has bought an augmented-reality headset startup

Sorry, the rumours about Apple making an AR headset and/or smart glasses are going to keep on coming until the company actually makes one.
At least there’s some concrete fact to the latest story: Apple has acquired a startup called Vrvana that was making an AR headset called the Totem.
TechCrunch claims that the acquisition was for around $30m, and notes that the Totem won critical acclaim but never actually went on sale.
The post Apple has bought an augmented-reality headset startup appeared first on Music Ally.
Source: Music ally

Vita Bergen use Google Translate for their new tour

From taxis to restaurant menus in foreign climes, Google Translate has often been a useful travel tool for Music Ally. We’ve never thought of performing a song with it though.
Leave that to Swedish indie-pop band Vita Bergen, who have teamed up with Google to put its translation tool to musical use.
The band will play their new single ’Tánd Ljusen’ in London, Paris and Madrid in the coming days, performing in English, French and Spanish using the latest version of Google Translate. A launch event will be streamed live on YouTube later today, as Google puts some welly behind the marketing partnership.
The post Vita Bergen use Google Translate for their new tour appeared first on Music Ally.
Source: Music ally

UMG’s Urban Legends turns music journalism into marketing

As we go into 2018, there are very real concerns about sustainable business models for music journalism, with magazines shutting or slimming down and websites scratching about for revenues.
But there are some other models for music journalists emerging: from the original-content divisions of streaming services to commissions from labels.
The post UMG’s Urban Legends turns music journalism into marketing appeared first on Music Ally.
Source: Music ally

Courtney Barnett and Kurt Vile launch ‘mixtape exchange’

We’re big fans of the recent album by Courtney Barnett and Kurt Vile, and we’re also impressed by the inventive Spotify-fuelled marketing campaign around it.
So is Spotify: the streaming service has featured the campaign as a case study on its Spotify for Artists blog.
The post Courtney Barnett and Kurt Vile launch ‘mixtape exchange’ appeared first on Music Ally.
Source: Music ally

Investment fund EQT takes 40% stake in Epidemic Sound

Swedish alternative-investments firm EQT has taken a 40% stake in production-music company Epidemic Sound, whose CEO Oscar Höglund we interviewed earlier this week about this summer’s ‘fake artists’ controversy.
The investment also sees VC firm Creandum upping its stake in Epidemic Sound to 20%, although the actual investment amounts and valuation have not been announced.
The post Investment fund EQT takes 40% stake in Epidemic Sound appeared first on Music Ally.
Source: Music ally

NetEase Cloud Music now has 400m users in China

Chinese music service NetEase Cloud Music says it now has 400 million users, having increased its monthly active users (MAUs) by 44% year-on-year.
The company also says that its users are skewed towards the 15-35 year-old demographic in China’s tier one and tier two cities, with those listeners creating 620k playlists and posting 1.5m comments every day.
The company is also pitching itself as the most western-friendly of Chinese services, in terms of what’s being listened to.
The post NetEase Cloud Music now has 400m users in China appeared first on Music Ally.
Source: Music ally

Report claims Apple HomePod is ‘a huge missed opportunity’

Apple has just announced that its HomePod smart speaker won’t be on sale until early in 2018.
Now Bloomberg has been shedding more details on the backstory of the product, which if the article is true, paints a picture very different from the finely-honed R&D machine that Apple is often seen as.
Among its claims: Apple audio engineers have been working on a speaker device since around 2012, but were “blindsided” by the launch of Amazon’s Echo in 2014.
The post Report claims Apple HomePod is ‘a huge missed opportunity’ appeared first on Music Ally.
Source: Music ally

Facebook hires former WMG exec Jeremy Sirota for labels role

Facebook has taken its latest step forward in its path towards music-licensing. the social network has appointed Jeremy Sirota as its label music business development manager, operating out of New York.
Sirota joined the company from Warner Music Group this month according to his LinkedIn profile. His last role at WMG was as SVP, head of business and legal affairs for its WEA and ADA divisions, having previously held director and VP roles at WEA since joining WMG in 2009.
The post Facebook hires former WMG exec Jeremy Sirota for labels role appeared first on Music Ally.
Source: Music ally

Controversy sparked by plans to row back US net neutrality

There are some lobbying rows that pit the creative and technology industries against one another: the US Stop Online Piracy Act in 2012, for example, or the current debates in the US and Europe over safe harbour.
But in other cases, the two industries stand together. Net neutrality – the principle that all traffic on the internet is treated equally, rather than certain services and content being prioritised or slowed down by ISPs – being a prime example.
The post Controversy sparked by plans to row back US net neutrality appeared first on Music Ally.
Source: Music ally

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