Epidemic Sound gives its side of the Spotify ‘fake artists’ controversy
Posted on: 20 novembre 2017, by : Stuart Dredge

“We were on our summer break, because we’re Swedes and nobody works for two months in July and August. But that’s when the whole fake-artists thing hit, so we were surprised, but mostly offended. Granted, we hadn’t been telling the story that much, but there was nothing fake about this…”
The summer of 2017 is a fast-receding memory, but July’s controversy around ‘fake artists’ on Spotify playlists is still niggling at Oscar Hoglund, CEO of Swedish production-music firm Epidemic Sound. That’s why he’s sitting opposite Music Ally in November during a visit to London, telling that story.
To recap: the very first story on this was published by industry site MBW in August 2016, claiming that Spotify was commissioning producers to create tracks “which fit certain genres and themes, including jazz, chill and peaceful piano playing” and then placing them within some of its popular mood playlists.
The post Epidemic Sound gives its side of the Spotify ‘fake artists’ controversy appeared first on Music Ally.
Source: Music ally

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