Day: 15 novembre 2017

Kickstarter relaunches Drip for Patreon-style creator subscriptions

Kickstarter is relaunching Drip, the platform for artist and label subscriptions that it bought in 2016, shortly after its previous owners warned they were having to shut it down.
“Today we launch a new Drip for artists and creators across the full spectrum of disciplines we support on Kickstarter,” blogged Kickstarter co-founder Perry Chen.
As before, Drip will be focused on ongoing crowdfunding: monthly subscriptions for musicians, authors, filmmakers, games developers and other creators, rather than Kickstarter’s focus on standalone projects.
The post Kickstarter relaunches Drip for Patreon-style creator subscriptions appeared first on Music Ally.
Source: Music ally

FUGA’s Pieter van Rijn: ‘Embrace the change’ (guest column)

This guest column comes from Pieter van Rijn, CEO of FUGA:
“In a business as dynamic as music, it goes without saying that one of the few constants is change. It’s also no huge revelation to say that we weren’t always in a place where change was understood or appreciated.
Parts of the record industry used to try to control change by attempting – and usually failing – to curtail technology and/or consumer behaviour in order to fight piracy. Take early invasive copy protection measures and the major-owned subscription services Pressplay and MusicNet for example.
The post FUGA’s Pieter van Rijn: ‘Embrace the change’ (guest column) appeared first on Music Ally.
Source: Music ally

Sandbox Issue 191: Ad ons

Lead: With so much music now being ostensibly free at the point of consumption, advertising is expected to do a lot of the heavy lifting for the digital content industries. As such, the nature and forms of advertising have had to rapidly evolve and expand. Today, ad campaigns must adapt to the vagaries of the […]
The post Sandbox Issue 191: Ad ons appeared first on Music Ally.
Source: Music ally

Sandbox Issue 190: Retarget practice

Lead: Have you ever been hounded around the internet by an ad for a gas boiler or cheap flights? Of course you have. It’s 2017, after all. That is, as you’ll know, symptomatic of bad retargeting. But don’t mock too soon as the music industry is far from innocent here. We speak to marketing executives […]
The post Sandbox Issue 190: Retarget practice appeared first on Music Ally.
Source: Music ally

Sandbox Issue 189: D2C gets cranked up

Lead: D2C started to flex its muscles just as the decline in the traditional CD market began to really bite. Now it is more important that ever as both a revenue driver and a means of ensuring ongoing fan engagement. We look at five of the most interesting D2C offerings recently to understand what they […]
The post Sandbox Issue 189: D2C gets cranked up appeared first on Music Ally.
Source: Music ally

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