Domino turns Franz Ferdinand Spotify pre-save into a fan club
Posted on: 8 novembre 2017, by : Stuart Dredge

The ability for fans to ‘pre-save’ an album on Spotify has become an increasingly-common marketing tactic since Kobalt pioneered the idea last year with Laura Marling.
Now independent label Domino Records is trying something a bit different with the idea: its pre-save campaign for Franz Ferdinand’s new album is structured as a “fan club”.
“Subscribe to go behind the scenes on the making of our new album ahead of its February 9 release,” explain the band on their Always Ascending Fan Club website. “Curated by the band, you’ll get exclusive photos, videos, lyrics and insights, plus every track from Always Ascending saved to your Spotify library as soon as it’s released.”
The post Domino turns Franz Ferdinand Spotify pre-save into a fan club appeared first on Music Ally.
Source: Music ally

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