Crossfaith invites fans to unlock new track… by headbanging
Posted on: 25 octobre 2017, by : Stuart Dredge

Japanese metal band Crossfaith are encouraging fans to headbang in their own homes with a marketing campaign for their new EP ‘Freedom’.
Launched by label Sony Music and agency Ogilvy & Mather, the campaign gets fans to visit the band’s website and then headbang in front of their webcam, which unlocks a stream of a new song from the ‘electrocore metal’ band. But if they stop headbanging, the track stops playing.
The post Crossfaith invites fans to unlock new track… by headbanging appeared first on Music Ally.
Source: Music ally

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