Spotify launches ‘Rise’ programme for emerging artists
Posted on: 23 octobre 2017, by : Stuart Dredge

A few years ago, Spotify had an initiative called ‘Spotlight’ which picked out its new acts to watch, promoting them in its local markets. Hozier, Tove Lo and Jack Garratt were among the beneficiaries.
But Spotlight didn’t happen at the start of 2017: we were told at the time that the plan was to replace it with something more ambitious. On Friday, that was announced: Rise will choose 16 emerging artists a year, initially in the US, Canada and UK, and give them a boost through playlists, online and offline advertising, ‘experiential events’ and other original content.
The post Spotify launches ‘Rise’ programme for emerging artists appeared first on Music Ally.
Source: Music ally

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